Most people don’t get certified in hypnotherapy just to add another credential to their office wall. People get certified in hypnotherapy with a bigger end game in mind.
When you invest in learning a new healing modality it is most likely because you want to bring this skill to the marketplace and start or expand your current private practice.
We’ve all taken transformational hypnotherapy trainings that have shown us first-hand the power of healing. But that is only half the skill set you need to be a successful hypnotherapist. What most hypnotherapy trainings don’t teach you is how to start your hypnotherapy business.
I’ve trained 100’s and 100’s of therapists in clinical hypnotherapy and the number one issue most face is not being able to start or build a successful hypnotherapy practice.
Imagine that your private pay hypnotherapy practice is booked 4, 8, 12 weeks out. How does that feel?
If you are struggling to fill your hypnotherapy practice with new private pay clients, keep reading…
3 Steps to Get More Hypnotherapy Clients
No one wants to feel desperate for clients as they build their hypnotherapy practice. Here are three easy steps that you can implement today to get more clients.
Step 1: Be Helpful
As business owners, we all need to get comfortable with the idea of marketing. If you believe in the service you offer (hypnotherapy) then you should have no trouble signing on new clients and referrals.
When you do reach out to potential new clients through social media posts, blogs, and newsletters it’s important to be helpful.
Think about the issue your new potential client is struggling with and offer a helpful tip, technique, practice, words of encouragement, etc…
A helpful example of this would be to create a social media post on anxiety relief and share a simple breathing practice to reduce stress.
Step 2: Stand Out
Do you serve a specific demographic in your hypnotherapy practice?
Are you an expert or specialist in a certain area of hypnotherapy practice – perhaps anxiety, or Past Life Regression?
If you want to stand out and gain authentic expert status it’s important that you narrow your hypnotherapy practice down to a few specializations.
We know that hypnotherapy can be used to treat almost anything, but that doesn’t mean we should. When you focus on your business niche and become a known specialist, your private pay hypnotherapy practice will be filled for months and months to come.
Step 3: Show Up
Yes, it is important that we show up to ourselves, our business, and our clients each day, and equally important is that we show up on internet searches by new potential clients who are in need of hypnotherapy and your services.
Your new potential client is most likely going to find you by doing a search online. So it is important that you have a website that includes a clear description of hypnotherapy and how it works to help relieve symptoms.
It is also important you show up on the first page of Google when you’re new potential client searches for hypnotherapy.
This all comes down to keywords. Keywords are the terms that people search on google when they are looking for something.
Think of the last time you wanted to go to a restaurant. What did you put in the search bar when you googled? My guess is “restaurants near me” or “best restaurants in (whatever town you live in).”
It’s the same with your clients. Think of your ideal client and now imagine what they would type in the google search bar if they wanted to do hypnotherapy. That is a keyword. You can now add this keyword to your website so clients can find you faster online.
If you’re ready to get 5-10 new private pay hypnotherapy clients each month, join my Business of Hypnotherapy Intensive.
During this two-day training, you will discover the number one technique to consistently increase your online presence to get more clients.
You will gain the confidence needed to take your first step toward gaining authentic expert status.
And you’ll finally learn how to make it easy for your ideal client to find you online to experience true business success.