The Business of Hypnotherapy: 3 Keys to a Thriving Hypnotherapy Practice

The Business of Hypnotherapy: 3 Keys to a Thriving Hypnotherapy Practice

Do you remember the day you booked your first full day of hypnotherapy clients? You had no idea how it happened. You did session after session and at the end of the day, you felt both satisfied and confused. How could you replicate your big success?

There’s something invigorating about building your private practice — especially if you can find success in doing so. And success doesn’t have to be a mystery. You can learn to grow your private practice with confidence and ease. All you need is a solid plan.

There are three essential keys to thriving as a hypnotherapist — and an entrepreneur.

Key #1: Create & Launch Your Hypnotherapy Practice Website

In the digital age, everyone has a website. But to succeed as a hypnotherapist, you don’t need just any website. You need a website that is going to convert potential clients into paying clients.

Your website is your first point of contact with most potential clients. And you only get one shot to make a really good first impression. So it’s important that you have a beautiful, modern, clean website that represents you and the great healing work you offer in a clear and concise way.

Your website should include:

  • Compelling copy about the services you offer.
  • A way for you to capture email addresses (to grow your email list).
  • A simple way for clients to schedule sessions with you right on your site.

Without these, your website will work against you, not for you.

In addition to practicing hypnotherapy, I’m also an entrepreneur and web designer with over 18 years of business development experience. If you’re interested in creating and launching your own hypnotherapy practice website, get in touch here.

Key #2: Create Your Hypnotherapy Marketing Strategy

Most healers are really good at just that: healing. But when it comes to marketing, most healers shy away from the idea.

But to build a thriving private practice, you need to be good at both healing and the business of healing. Your marketing strategy is how you get the attention of potential clients and convert them into paying clients.

As a hypnotherapist and entrepreneur myself, I suggest creating a content marketing strategy. The easiest way to do this is to start blogging and sharing your blog posts on social media, with your email contacts, and through other online publications. I recently sent an email out to my contact list showcasing my new HypnoSpace offering. The email received a 61.5% open rate, a 15.4% click rate, and a 10% conversion rate for sales. Amazing!

Key #3: Do Your Own Hypnotherapy Work

Where are you most emotionally stuck in your life? Do you struggle with self-doubt and anxiety? Are you chronically finding yourself in the middle of relationship drama with your significant other? Do you have a hard time setting and maintaining boundaries?

When you are emotionally stuck, it will ripple into all aspects of your life — including your business. Before you can experience living the highest vision for your life, and that includes a thriving private practice, it’s important to identify and address your biggest emotional burden.

Hypnotherapy is the most efficient way to release your emotional baggage and step into the light of the life you are supposed to lead.

Whether you realize it or not, as a therapist, you are also an entrepreneur. And as an entrepreneur, it’s essential that you have:

  1. A clear and modern website that converts traffic into clients.
  2. A well-thought-out marketing strategy to bring traffic to your website.
  3. A way to release your emotional baggage, heal, and transform to be as successful as possible in all aspects of your life, including your private hypnotherapy practice.

I know this can be overwhelming, especially when you are building your hypnotherapy practice all by yourself. 

The good news is that you can join Success Circles: A Spiritual Business Mastermind and Quantum Leap Into Your Next Level of Impact and Abundance

[Affirmations for Success] I Manage My Time For Success

[Affirmations for Success] I Manage My Time For Success

I Manage My Time For Success.

I am the master of time management! Each moment spent has a defined purpose. I place my priorities toward the top of my to-do list and ensure that these responsibilities get completed.

I tackle my toughest challenges first thing and pave the way for a successful day.

I manage my time for success because I am committed to my life purpose. I am here for a reason. My time is priceless.

My priorities change according to the environment I find myself in.

Time is of the essence in my workplace; I develop tunnel vision when it comes to checking tasks off of my to-do list.

When I am in the office, I close the door to all distractions. Texting friends, reading the news, and checking Facebook all take a backseat to the work that quickly piles up on my desk.

At times, focusing on my workload may be challenging. However, I always conquer distractions because I know that my family’s livelihood is dependent on my performance.

When I am home, the itinerary is far more relaxed, but things still get done.

I am aware that there are only so many hours in the day. For this reason, the kids have a to-do list. They must tidy up their bedrooms, load the dishwasher, and complete their homework before they can play.

Today, I focus on streamlining my performance and optimizing my time for success!

​Self-Reflection Questions

1. Do I manage my time efficiently?

2. What can I do to get more done in less time?

3. Can I delegate tasks that do not require my immediate attention?

Commit to your goals, stay focused, and achieve success with Hypnotherapy Mastermind. Click here to see the full program. We begin on March 23rd.

[Affirmations] The Universe Fully Supports My Plans and Aspirations

[Affirmations] The Universe Fully Supports My Plans and Aspirations

The Universe Fully Supports My Plans and Aspirations.

The Universe fully supports your plans and aspirations. 

Don’t believe it?

Use my affirmations below to feel confident, supported, and successful along the way!

I have big plans and aspirations, and I am confident in my future success. The Universe has my back in everything I do.

When I set my attention on a goal and take the necessary steps, things work out for me. It is as if an invisible force is always acting in my best interest. I am grateful for the hidden support I receive.

I am a lucky person. Good things just seem to happen to me. I am blessed.

I am comfortable that I am following the right path for me. My plans and aspirations are aligned with my values, natural talents, and interests. My plans for the future are ethical and proper. I am free of concern and hesitation.

I am fully committed to achieving my goals and take steps each day to be successful.

My friends and family support me, too. I am so lucky to have so many loving, supportive, and enthusiastic people in my life. It feels like everyone and everything is on my side. I am fully supported.

Today, I am facing the world with the knowledge that my plans and aspirations are supported by the Universe. I am confident that I am walking the best path for me. Everything is going my way.

​Self-Reflection Questions​

1. When have I been unusually lucky? What was the result of that luck?

2. What do I want to accomplish in the future? Are those aspirations aligned with my values and beliefs?

3. What is holding me back right now? What can I do to overcome that obstacle?

Commit to your goals, stay focused, and achieve success with Hypnotherapy Mastermind. Click here to see the full program. 

The Hypnotherapy Mastermind group is a small group of people who meet on a regular basis in order to inspire and advise one another, as well as tackle challenges and work together to solve problems.

Members of these groups lean on one another for accountability and inspiration, supporting one another on the difficulties of their communal challenges and putting their minds together to create new pathways forward.

Every time the group meets, the collective mind kicks in and creates more possibilities and a greater sum of knowledge and insights than we could ever gain on our own. 

If you’re tired of working by yourself and trying to figure out everything on your own, Hypnotherapy Mastermind is for you!

[Affirmations For Success] I Refuse To Be Distracted From My Goals

[Affirmations For Success] I Refuse To Be Distracted From My Goals

I Refuse To Be Distracted From My Goals.

My goals are my future. When I stay focused on my goals, I make progress toward achieving them. I know what I want and how to get there. And when I make progress, I feel proud of myself. I enjoy my life and the path that I am on.

Staying focused on my goals is the primary way I can control my future. Success allows me to feel good about my life and I know that focus is the key.

There are distractions all around me, but I refuse to give them my attention. They take away from the future that I want and am committed to.

Distractions are easy for me to avoid. I can easily focus on what matters in my life.

Staying focused on my goals makes it easier to make smart decisions. I simply consider which option is most supportive of my goals. Indecisiveness is a foreign concept to me. When I avoid distractions, wise decisions become automatic.

My goals are crystal clear to me. Their achievement is a priority in my life. Consequently, I refuse to allow any distractions to take my attention away from my goals. I am in control of my focus.

Today, I put my attention on my goals. I reject all distractions. My focus is exactly where it belongs. I choose my decisions and actions based on my goals.

​Self-Reflection Questions


1. What am I committed to achieving? Does my focus support achieving that goal?

2. What are the biggest distractions in my life? What can I do to minimize those distractions?

3. What would happen in the next year if I could avoid 90% of the distractions in my life and work on my goals consistently?

Commit to your goals, stay focused, and achieve success with Hypnotherapy Mastermind. Click here to see the full program. We begin on March 23rd. 

6 Tips To Help You Get From Where You Are To Where You Want To Be

6 Tips To Help You Get From Where You Are To Where You Want To Be

6 Tips To Help You Get From Where You Are

To Where You Want To Be

Dr. Joe Vitale, motivational speaker and author, often says: “the fastest way to get where you want is to be happy with where you are.” Believe it or not, this mindset works! It may take some changes and soul searching on your part, but in the end, it’ll be more than worth it to adopt this positive mentality.

While you should strive to make your dreams come true, concentrate, also, on yourself and your journey. When you spend less time wishing things were different and more time accepting what you’ve got, you’ve already found a sense of peace and happiness right there.

Here are some tips that can help you become who you want to be right now:

1. Feel gratitude. When you concentrate on the big picture, it’s easier to exhibit feelings of gratitude. When you’re grateful, you remain positive and appreciative of every joyful moment in life.

Sometimes people get too caught up in a sense of entitlement, which leads to negative feelings. Concentrating on gratitude, instead, will get you where you desire.

2. Be optimistic. Some say that life is all about optimism. And it’s true! An optimistic attitude is one of the few things you need to succeed.

If you’re trying to achieve a concrete goal, optimism will help you accomplish it.

If you’re trying to change your mindset, optimism will make the task easier.

Optimism can be the driving force that keeps you going.

3. Exhibit the traits you desire. It was Gandhi who said that you should be the change you want to see in the world. With these wise words in mind, you can replace wanting with some bold action. With some persistence and perseverance, you can make it happen.

4. Adopt a prosperous mindset. Take a moment to determine what prosperity means to you. Are you hoping for money, a fulfilling career, or a relationship that lasts a lifetime? Know what you want, then adopt the right mindset. Once you do, you’ve then set yourself in the right direction toward your goals.

5. Find the silver lining. As you go through life, you will no doubt realize that things are not always going to go your way. But even in tough times you need to keep your chin up. Instead of allowing negativity to consume your life, seek out the silver lining. This fresh attitude can be the difference between being held hostage and achieving your goals.

6. Take small steps. When the place you’re going seems far away and unachievable, it’s important to break it down into small steps. Give yourself an achievable goal with a realistic time frame. Break that one down into smaller goals.

When you avoid getting overwhelmed, you’ll gain the confidence to persevere.

You’re Already There

It’s a good idea to practice one of these tips at a time until you’ve incorporated them into your life. Perhaps you can spend a week perfecting one strategy and, then the next week, add another one to your repertoire while continuing with the first one. Soon enough, you’ll be a natural at all of them!

Once you choose a powerful and positive mindset, you’ll find that you’ve already achieved much of what you want. Just remember: You already have the traits, mindset, and lifestyle you desire, and you know that success is inevitable, but only when you have the will to break through the obstacles in your mind!

Remember, you don’t have to break through obstacles alone.

My Hypnotherapy Mastermind group is intentionally designed by bringing together people who can benefit from one another’s knowledge and insight, offering support and challenge, as well as accountability, community, inspiration.

Hypnotherapy Mastermind is a small group of 5 people who meet on a regular basis in order to inspire and advise one another, as well as tackle challenges and work together to solve problems. Members of these groups lean on one another for accountability and inspiration, supporting one another on the difficulties of their communal challenges and putting their minds together to create new pathways forward.

The next Hypnotherapy Mastermind begins on March 23rd.

Click here to see the full program.